Anyone who has been through the aisles of the sweet and snack trade shows last year must have experienced the boom of the confectionary items. The confectionery market worldwide is witnessing a profit from overall growth in demand for indulgence products; several factors are leading the market to witness a sudden surge in demand, such as fast-evolving indulgence pursuing attitude of the consumers growing health consciousness, sociological trends, and economic factors. So, what’s new about it?
A new era in the confectionery industry is rising, which includes the infusion of CBD in the products, which has gone from almost non-existent to a bonafide food and beverage category in just a short span. As more consumers show their interest in the world of infused edibles, appreciation of the potential cannabis holds as a functional and frivolous food ingredient has risen significantly. In the growing demand for these confectionaries worldwide, the MRFR analysis predicts the CBD-infused confectionery market to thrive at a healthy CAGR of over 12.25% to a cross size of over USD 10.42 billion by the end of 2028. According to a recent survey, almost 79% of people undergoing the study consumed cannabis. Furthermore, more than half of the respondents signified that they would happily try recreational cannabis if it gets legalized.
Cannabidiol, or CBD oil, unlike THC, is legal to be consumed in several nations worldwide. Obtained from the cannabis plant, it has a whole host of apparent health gains, from anxiety relief to pain management. As a result, the market has witnessed a record-worthy growth in its use in confectionery products in the past year. The new survey conducted in 2020 states the comparative newcomer as one of the most high-profile items in recent months. As the consumers worldwide are getting known the benefits of CBD to both mental and physical health, the market vendors are following the latest trend, causing a rise in the number of product launches such as sleep aid gummies, relaxation tea, and mood-uplifting chocolate.
CBD-Infused Confectioneries And Their Health Benefits
CBD has been gaining massive traction across the globe in recent years, credited to the awareness regarding the health benefits offered. On the other hand, some people complain about the earthy and oily taste of CBD present in its natural form. CBD edibles and CBD-infused confectionaries help remove the bitter taste linked with pure CBD. Still, they can also provide numerous health benefits to your health, making it a nice way to enhance your experience, taste, and fun. As these products do not contain THC, they are completely legal worldwide. Furthermore, attributed to the absence of THC in it, the consumption of these CBD-infused confectionaries is associated with various health benefits without the side effects linked with marijuana. Here are some of the popular health effects of CBD-infused confectionaries:
- Stress-relieving properties
The human body increases adrenaline levels as soon as it starts feeling anxious. The adrenaline level is secreted to deal with the increasing stress to prepare itself for any danger. Considering the possible effect of CBD-infused chocolate on the body’s serotonin levels, consuming a small portion may cause a reduction in the adrenaline levels and keep the heart rate and breathing at an ideal level.
- Mood and brain-boosting effects
Confectionaries are made using various natural chemicals and ingredients, including flavonoids intended to impact the blood flow to the brain positively. In addition, CBD chocolates or confectionaries are enriched with a compound obtained from the Sativa cannabis plant. The human body has a series of receptors that identify particular chemicals; therefore, taking a piece of these confectionaries can stimulate a satisfying sense.
- Antioxidant booster
CBD-infused dark chocolate is rich in antioxidants in the form of polyphenols and flavonols. These are associated with improving heart health and rising blood flow to the brain.
- Mood enhancement
The World Health Organisation has acknowledged depression as a severe disease. According to a recent study, 264 million people across the globe experience depression and have no cure for treating it. Moreover, it is very difficult for some to get a proper way to deal with this disease. The treatments usually include talking and medical therapies, along with lifestyle changes.
In recent years, studies have proven that CBD benefits mood and can be used to treat depression. On the other hand, some research shows that there may be a place for CBD in helping to lower anxiety and have a positive impact on stress-related elements of depression.
- Possible heart function improvement
According to a recent study, consuming 6 grams of dark chocolate a day may lower the chances of cardiovascular disease by reducing inflammation. In addition, CBD-infused chocolates may help the human body stimulate your arteries’ health, allowing blood flow without undesired blockages.
With the legalization of CBD across several regions worldwide, the global market has witnessed many changes in the last few years. The changes include product launches and growth in the number of new entrants. Some well-established market players in the confectionery industry are adopting new ways and ideas to deal with the growing demand for CBD-infused products. For example, in March 2022, Enstrom Candies, a well-established candy-making brand founded over a century ago in Grand Junction, known for their signature Almond Toffee, has recently launched a line of gummies infused with superfood ingredients and cannabidiol (CBD), Vita Hemp. The brand officials say that the CBD in the gummies won’t make the consumers high but will provide several mental and physical health benefits.
The growing number of research & development activities leads to the launch of innovative products globally. Recently the manufacturing arm of BeLeaf Medical, PHYTOS, July 2021, has introduced KIZMET, a cannabis-infused small-batch chocolate line from Saddleback Chocolates. Earlier launched in 2018 as a CBD-infused confection, the chocolate range is now launching chocolate-covered sandwich cookies and chocolate peanut butter cups with more confections.
The CBD-infused confectionery industry has a bright future ahead of it. The adoption of CBD-based products into day-to-day life is leading market players to gain lucrative opportunities over the coming years. even though the science around CBD still isn’t confirmed, there’s any denying that the market is gaining massive traction across the globe. The legalization of CBD across various regions may lead the market to record double-digit growth over the future years.