If you’re a dispensary owner, you know that local marketing is key to your success. To attract new customers and increase revenue, you need to be using the right strategies. This blog post will outline five of the best local marketing strategies for dispensaries. Keep reading to learn more!
Dispensary Local SEO
Dispensary SEO is one of the most important local marketing strategies you can use. By optimizing your website and google business profile for local search, you’ll be able to attract more customers who are searching for dispensaries in your area. Include relevant keywords on your website and in your online listings. SEO is not only one of the highest converting web traffic channels; it is also one of the few digital marketing channels cannabis businesses are not banned from.
Local Radio Ads
Radio advertising is another great way to reach local customers. You can target specific demographics with radio ads, making it easier to attract your ideal customer. In addition, dispensary advertising on the radio can be very effective, especially if you choose a station that appeals to your target audience. The only downside is radio ads are hard to track, so It’s hard to determine what kind of ROI you’re generating from your spending.
Collaborate with Local Businesses
One of the best dispensary marketing strategies is collaborating with other local businesses. For example, you could partner with a nearby restaurant and offer a discount to customers who show their receipts from the dispensary. This is a great way to get your name out there and attract new customers. Make sure to choose businesses that complement your dispensary to reach the right audience. Someone in your local market already has your audience. Think of the time the Girl Scouts sold cookies in front of a dispensary.
Sponsoring local events is another excellent dispensary marketing strategy. By sponsoring an event, you’ll be able to reach a large number of potential customers in your area. Plus, it’s a great way to build brand awareness and show your support for the community. When choosing an event to sponsor, make sure it’s something that aligns with your dispensary’s values.
Last but not least, don’t forget to distribute dispensary swag in your local area. This could include t-shirts, hats, stickers, and more. Swag is a great way to get people talking about your dispensary, and it’s also a great way to build brand awareness. Plus, it’s a fun way to promote your dispensary!
There you have it! These are five of the best dispensary marketing strategies. By using these strategies, you’ll be able to attract new customers and grow your business locally.